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Celebrate Our Communities!
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DBPR was retained by the Community Foundation of Greater New Britain in 2006 to provide comprehensive public relations and strategic communications services. Among the first projects was Celebrate Our Communities!, a four-town community service awards program designed to honor volunteerism and raise the profile of the Community Foundation in its service area. DBPR was intimately involved in the planning and execution of the program, including negotiating with media partners, advertising and award development, publicity and promotion, writing and placement of Foundation op-eds, and working with local busines and community leaders, including four area chambers of commerce. A major coup included the publishing of a statewide editorial in The Hartford Courant praising the program's goals. The highly successful program helped the Foundation to build relationships in its communities, promote volunteerism and raise awareness of its mission. |
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Central Connecticut State University is the oldest public institution of higher education in Connecticut and the largest of four regional state universities in the Connecticut State University system, with some 7,000 full-time and more than 5,000 part-time students. Dennis Buden serves as Managing Editor of the University's signature publication, Central Focus, which reaches some 50,000 University friends and alumni across the state and nation. As Managing Editor, Dennis works closely with the University's Department of Alumni Affairs and is responsible for all writing, editorial management and production supervision of this high-profile, four-color publication.
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The Children’s Trust Fund, a state agency tasked by the Connecticut General Assembly with funding and developing programs to prevent child abuse and neglect, engaged in a statewide community awareness campaign in early 2002 designed to open the door to community-wide conversations about the emotional needs of children and the importance of family nurturing. DBPR was retained by the Trust Fund as a community awareness consultant to develop and execute a multi-faceted campaign critical to the success of “Nurturing Connecticut – The Children’s Trust Fund Tour 2002.” The series of events in six major Connecticut cities included pre-event community receptions with local child service agencies and dignitaries; a formal program combining issue-oriented music, dance and theater; and addresses by state legislators and a national expert on family nurturing. DBPR was intimately involved in all aspects of the Tour, including concept development; scripting; performer, vendor, community and legislative relations; collateral design, development and production (posters, invitations, tickets, playbill, etc.); writing and production of a Tour video; media relations and publicity; and on-site event management. His efforts were central to the Tour receiving statewide newspaper, radio and television coverage and in successfully reaching a variety of key audiences.
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| "Your dedication and innovative marketing and public relations ideas allowed Vinny T's to make a memorable splash on the Manchester restaurant scene and establish lasting, valuable relationships within the community." Kim Lapine, Senior Director of Marketing, Vinny T's.
When Vinny T's of Boston, a group of 10 immigrant Italian-themed restaurants in the Northeast, chose Manchester, Connecticut for its newest restaurant in 2004, it chose DBPR to handle media and community relations for its Grand Opening at the Shoppes at Buckland Hills. DBPR played an instrumental role in introducing Vinny T's to the community, guiding the company in its selection of a charity partner, and making key media placements. During Grand Opening week alone, Vinny T's was the subject of drive-time talk on major Hartford market radio stations, earned a two-page color spread in the local newspaper's Food Section, and was featured in a live cooking spot on the local NBC affiliate's AM news. Only two weeks after its "soft" opening, Vinny T's of Boston-Manchester was earning praise throughout the community and was at the top of the company's sales charts among 11 restaurants. |
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